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A car sharing scheme launched by White Rose Shopping Centre is set to reduce carbon emissions and help save employees hundreds of pounds a year.

An estimated 1,500 of the 3,500 people working at White Rose regularly drive to work and the scheme, believed to be the first of its kind at a major UK shopping centre, offers both environmental and financial benefits.

Craig Barrack, managing director of carbon heroes, whose company specialises in providing bespoke, secure car sharing services for large employers and employment sites, said: “We are working with the centre and have developed a web-based system that enables anybody employed at White Rose to register online and find fellow employees with whom they may wish to share travelling to and from work.”

He added: “As well as offering potential savings of hundreds of pounds a year on fuel and other motoring costs, the scheme helps to reduce carbon emissions and traffic congestion, while freeing up parking spaces at the centre. It is also a way of making new friends.”

White Rose has been recognised for best practice in areas ranging from waste minimisation to rain water harvesting and centre director Peter Cook, pointed out: “Car sharing provides another means by which we can work together to lessen our impact on the environment.”

To encourage take up of the scheme employees who join before 16th December have the chance of winning a £150 White Rose gift card.

Carbon heroes is a leading provider of corporate car sharing services. This can remove the need for duplicated journeys, and so reduce the impact upon the environment, demand for car parking and unnecessary travel expenditure. By working with clients on the change management aspects of deploying their service, carbon heroes can maximize uptake by employees and the related benefits.

For further information, please contact:

Tim Flanagan or Liz Neill
Polo PR Partnership Ltd.
Tel. +44 (0) 1423 870 134

carbon heroes Ltd.
Tel: +44 (0) 843 290 3800
press@carbonheroes.com