FleetLine become carbon heroes

FleetLine, the small fleet brand of LeasePlan UK, have teamed up with carbon heroes to introduce a new car sharing initiative for 2010 to help reduce the amount of unnecessary business miles travelled by employees both to and from work and in-between offices.

The whole automotive industry is determined to do whatever possible to cut CO2 emissions and promote greener driving so this partnership sees carbon heroes provide FleetLine with a branded website that all employees can access to log their various journey details. The system will then match these journeys with any colleagues making similar trips and recommend opportunities for car sharing.

As well as providing the facility for organising these trips, the system also provides reporting on the savings made in terms of CO2 emissions.

“Reducing our personal carbon emissions is something everyone is talking about” comments Richard Bunn, Brand Director at FleetLine, “We decided that as well as promoting low emission vehicles to our customers, we will do something ourselves to help reduce our own carbon footprint.”

“Car sharing is something we have been doing at FleetLine for the past 12 months on an informal basis but by using the carbon heroes website we are able to provide a system whereby our employees can easily organise their travel arrangements with colleagues. As well as making it simple to organise, with carbon heroes we are also able to produce reports on the actual amount of CO2 we are saving as a company and also individually.”

Craig Barrack, Managing Director of carbon heroes remarks “We are delighted to be working with such a progressive business as FleetLine, and have been impressed by their commitment to reducing carbon emissions. A service such as ours relies upon a real level of dedication from clients; FleetLine’s approach to launching carbon heroes has been exemplary.”

For more information about carbon heroes, please contact Craig Barrack on +44 (0) 7843 290 3800.

About carbon heroes
Carbon heroes® is committed to reducing our impact upon the environment, initially by making better use of our cars. The company isn’t “anti car”. We use cars too – they often the only practical transport solution for many of our journeys.

However, we can all consider alternatives such as sharing some of the journeys that we make. When we commute to work, how many other cars do we see, typically with just a single occupant? It doesn’t make sense to us that 91% of these trips are made alone, when there could be a colleague who lives nearby.