carbon heroes® works with two main categories of clients - private companies looking to manage employee travel and regional government bodies promoting sustainable travel to their residents and business community.
In either case we approach each project with a fresh perspective - looking for the best combination of technology and marketing to motivate end users with positive travel choices.
Any attempt to affect travel choices that focuses solely on technology is almost bound to fail. Even the most engaging and usable online and mobile services must be coupled with a change management approach. carbon heroes' experience in this area means that we can help to bring about behavioural change.
- Encouraging changes in travel behaviour is as much about people as technology
- carbon heroes presents alternatives to single occupancy car use and motivates drivers to consider exploring them.
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