Travel Choices

Cost Benefit Ratios

Sustrans has demonstrated that projects to review individuals' travel choices can deliver cost benefit ratios of 8:1.  Behavioural change solutions are normally less expensive than infrastructure improvements and are often more effective.

Car Sharing

Sustainable Travel doesn't preclude car use. For many journeys driving is the most practical option.

However, the DfT reports that 91% of commuting journeys are single occupancy. That strikes us as odd, as these regular journeys to and from work are ideal candidates to be shared with a colleague. The key is to find an application that will assist with finding an appropriate match, establishing contact with them and then providing an incentive to share on an ongoing basis.

The most common reservation towards car sharing is, naturally enough, the thought of travelling with strangers. To this end, carbon heroes® validates all employees, either through their corporate e-mail address or through their employer directly. This means that all users can have confidence that they'll be travelling with a bona fide colleague.

The system includes a peer rating engine, allows users to exchange mobile phone numbers prior to travelling and gives the passenger the details of the car in which they'll be picked up. These all serve to give users confidence prior to sharing journeys.

Ongoing usage of car sharing can be improved through incentives, such as priority car parking. carbon heroes® has the capability to assist in car park management, through reporting systems and the creation of permits that can be displayed in users' windscreens.

Taxi Sharing

Many organisations spend heavily on private car hire and taxis to move their employees whilst on business. This can be a major expense which, whilst necessary, can be reduced where some journeys are duplicated. In some cases this can be to and from the airport, a city centre, or to visit another company office, or that of a major client or partner.

carbon heroes® includes functionality for taxi journeys to be matched, either with other taxi booking or with those colleagues planning to drive, thereby reducing corporate travel expenditure.


According to the DfT's Accessibility Statistics, the average minimum time to reach most key services, including employment, in urban areas is the same for cycling as it is for driving.

Cycling is great for personal fitness and can be an excellent alternative to driving on shorter journeys.

Encouraging employees to cycle to work can create a healthier workforce, saves on carbon emissions and reduces demand for car parking.

carbon heroes® works with clients to encourage cycling, incorporating this within their Sustainable Travel Plan. The system includes those journeys within an integrated reporting and incentive scheme.


Motorbikes produce fewer emissions than cars and take up less space when parked. They also have lower running costs, so can reduce business mileage expensidure. Some clients therefore choose to include these journeys within their incentive schemes.

This is supported by carbon heroes® recording and reporting systems, so those travelling by motorbike can be included within client's Sustainable Travel Plan.

Walking, Jogging and Running

In March 2012 the Department for Transport published survey statistics on public attitudes. When asked "Many of the journeys of less than 2 miles that I now make by car I could just as easily walk", 42% agreed and 25% disagreed.

Employers can encourage staff who live nearby to walk to work. This can lead to a happier, healthier workforce, as can organising for jogging and/or running, either as sponsored charitable events or ongoing programmes.

carbon heroes® allows users to register solo trips or to see if there’s another member who’d like to share, whether it be a sedate walk or a run. User profiles display fitness levels, so a walker doesn't get paired with a marathon runner!

Other than the health benefits to a company's workforce, encouranging more staff to walk to work reduces the number of vehicles coming on site each day and reduces the carbon emissions associated with commuting.

Public Transport

The level and quality of public transport provision is largely dictated by location. Many companies choose locations based upon the effectiveness of these links. The level of employee adoption of public transport can improve with financial incentives and with the provision of real time service information.

Many of us could make better use of public transport. Some employers choose locations for access to public transport, others use shuttle services to local bus and railway stations to improve uptake amongst employees.

carbon heroes® can assist clients with policies to encourage public transport adoption, for both commuting and business travel. The carbon heroes® application can integrate local transport information feeds, to give employees real time service updates. Adoption of public transport can also be included within client's Sustainable Travel incentive schemes.

Carbon Reduction

Employee travel is a significant component of most company’s carbon footprints.

Whilst air travel and haulage have higher visibility, road travel is often contributes more carbon emissions and employee commuting is completely overlooked by most organisations.

carbon heroes provides detailed, accurate statistics on carbon emissions reduction.

Fuel & Cost Saving

Fuel prices have risen faster than inflation year after year. Whether considering the Environmental, finite oil reserves or global political stability, it shouldn’t be surprising if that continues.

Taking a sustainable approach to travel means fewer single occupancy journeys, and less fuel expenditure; for employees, the company or the public.